Recently, search engine algorithm changes caused many publishers' revenue to drop significantly - as much as 10% in some cases. Where can you turn to replace that lost revenue?
Mobile Can Fill The Void.
A Chitika Insights study from late 2010 showed that 96% of the top million Internet domains have no mobile site or mobile call-to-action, which means that all of the mobile traffic they receive is making them no money. Even a loss of 10% of traffic, like many publishers have seen with the search engine algorithm changes, can be offset simply by adding a mobile advertising solution.
Mobile Traffic Is Incredibly Valuable.
Breaking down the Chitika Traffic Quality (CTQ) score for different sources of traffic shows that mobile users are as valuable as search visitors. The CTQ of a source takes the intent rating - that is, the user's mindset that "I'm going to achieve an immediate goal" - and the overall ad click rate to find out what sources of traffic are worth pursuing.
Mobile Is As Valuable As Search, More Valuable Than Non-Search.
Lost Search Traffic Revenue? Replace It With Mobile.
If you're a publisher who has lost traffic and revenue from the recent search engine changes, the answer may be easily within your reach. If you're not already monetizing your mobile traffic, making the simple change of adding mobile ads like the ones provided by Chitika can bring your revenues back up to normal - or even higher than they were before, depending on how much mobile traffic you receive.
For More Internet Marketing Data, Trends, and News:
Like Chitika Insights on Facebook for daily updates on everything you need to know about the Internet. Go to facebook.com/Chitika for insights in your feed.
Need A Mobile Advertising Solution?
Chitika Mobile Ads are a simple plug-and-play mobile advertising solution - no mobile site required, just plug it in and start monetizing your mobile traffic today at http://chitika.com/m
You can unsubscribe from this newsletter at any time.
Forward to Friend | Browse This Online
No comments:
Post a Comment